Privacy Policy

Effective date: September 23, 2026

Wilmington Floor Coatings (“we,” “us,” or “our”) provides floor coating services in Wilmington, NC and the surrounding Cape Fear region. This Privacy Policy applies to https://wilmingtonfloorcoatings.com and to information you share with us directly.

Information we collect

We collect information in three ways:

• Information you give us. When you submit a quote or contact form, or call or text us, you may provide your name, phone number, email address, ZIP code, and details about your project. You provide this voluntarily so we can respond to you.
• Information collected automatically. Like most websites, ours uses cookies and similar technologies to collect standard technical data — such as your IP address, device and browser type, pages viewed, and how you arrived at our site.
• Advertising and analytics identifiers. Our advertising and analytics partners may set cookies or receive identifiers to measure ad performance and understand how visitors use the site (see below).

How we use your information

• To respond to your quote requests and provide our services.
• To contact you by phone, text (SMS), or email about your inquiry or project.
• To operate, maintain, and improve our website.
• To measure and improve our marketing, and to show relevant ads to people who may be interested in our services.
• To comply with legal obligations and protect our rights.

Advertising, analytics, and data sharing

We use third-party advertising and analytics services to promote our business and understand our website traffic. These partners may collect or receive information about your visit — including through cookies, device identifiers, and pixels — and may use it to measure conversions and to show you ads on their own and other platforms. Our current and potential partners include:

• Meta (Facebook & Instagram). We use the Meta Pixel. When you submit a form, we may use Meta’s Advanced Matching feature, which sends contact information you entered (such as your email or phone number) to Meta in a hashed (scrambled, non-readable) form to help match your activity to a Meta account and measure ad results.
• Google. We may use Google Analytics, Google Ads, and Google Local Services Ads to measure traffic and advertise our services.

We do not sell your personal information for money. Information shared with advertising partners is used for measuring and delivering advertising, as described above. These partners handle data under their own privacy policies — see Meta’s Privacy Policy and Google’s Privacy Policy.

We may also share information with service providers who help us run our business (for example, our website host, our phone/text provider, and our customer-management software), and when required by law.

Your choices

• Cookies. You can control or disable cookies through your browser settings. Some parts of the site may not work as well without them.
• Ad personalization. You can opt out of interest-based advertising through the Digital Advertising Alliance and manage ad settings within your Meta and Google accounts.
• Text messages. If we text you, you can reply STOP to opt out at any time. Message and data rates may apply.
• Access & deletion. To ask what information we have about you, or to request that we correct or delete it, contact us using the details below.

Data retention & security

We keep the information you provide for as long as needed to respond to you, provide our services, and meet legal or record-keeping requirements. We use reasonable measures to protect your information, though no method of transmission or storage is completely secure.

Children’s privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this policy from time to time. When we do, we’ll revise the effective date above. Material changes will be posted on this page.

Contact us

Questions about this policy or your information? Reach us at:

Wilmington Floor Coatings
Wilmington, NC · Serving the Cape Fear region
Phone: (910) 304-5773
Email: hello@wilmingtonfloorcoatings.com